CUSTOM SALES INTELLIGENCE
Some Information You Can’t Find Online. You Have to Ask.
Outset calls and emails your target accounts to uncover information about their technology, operations, and buying processes that isn’t readily available online or through traditional data providers.
01 / WHAT WE DO
Our Services
Custom Sales Intelligence
We contact your target accounts directly to research and verify information that isn’t readily available online. From software systems and vendor relationships to operational processes and decision-makers, we uncover the answers to the specific questions your sales team needs answered.
Explore Custom Sales Intelligence
Fractional Sales Development
Experienced, hands-on outbound sales support from a seasoned sales development professional. We handle prospect research, cold calling, email outreach, and outbound strategy to help build qualified sales pipeline.
Explore Fractional Sales Development
02 / WHY OUTSET
Information You Won’t Find in a Database.
Direct, Human-Led Research
We contact companies directly to uncover information that requires an actual conversation, not another online search.
Your Questions, Not a Predefined Dataset
Tell us exactly what you need to know about your target accounts. We tailor our research to your specific questions, whether that’s software systems, vendor relationships, internal processes, or something else.
Research Delivered Your Way
We organize and deliver our findings in the format that works best for your team, whether that’s a structured spreadsheet, CRM-ready data, or another preferred format.
03 / HOW IT WORKS
How It Works
01
Define Your Research Questions
Tell us what information you need to know about your target accounts, whether that’s technology systems, vendor relationships, internal processes, or something else.
02
Identify Your Target Accounts
We can research accounts already in your CRM or prospect list, identify net-new accounts that fit your criteria, or combine both approaches.
03
Conduct the Research
We contact companies directly by phone and email to uncover and verify the information you’re looking for.
04
Deliver the Findings
We organize and deliver the results in your preferred format, so your team can put the information to work.
04 / THE DELIVERABLE
Your Questions. Our Research.
Every research project is different. We investigate the specific questions your team needs answered, across industries and account types. Here are a few examples of what we can uncover.
Technology & Vendor Information
What software, systems, or service providers are your target accounts currently using?
Buying Processes & Decision-Makers
Who is involved in purchasing decisions, and how does the evaluation process work?
Contract Timing & Opportunities
When are companies reviewing existing providers or considering alternatives?
Account intelligence / Target account research
Illustrative Sample — Fictional Accounts and Findings
Company
Current Provider
Purchasing Decision-Makers
Contract Review Timing
Upcoming Changes
Research Notes
Harbor Street Bistro
Toast + QuickBooks
Owner and operations lead
Q3 review
Second location planned
Example: POS/accounting setup
Willow Creek Veterinary Clinic
ezyVet
Practice manager
Annual review
Workflow review planned
Example: practice software
Northstar Operations Group
Salesforce
IT and procurement
Q4 review
Evaluating alternatives
Example: provider review
All accounts and findings above are fictional, not customers or verified research. Actual fields depend on your questions and information we can verify. A spreadsheet is one example—not a required delivery format.
About Outset
Outset was founded by Greg Cammarata, a B2B sales professional with more than nine years of experience building and executing outbound sales development programs.
After working with founders, sales leaders, and growing companies, Greg started Outset to provide experienced outbound sales development services and custom research that helps sales teams uncover information they can’t readily find online.
Learn More
LET’S START WITH YOUR GOALS
Let’s Talk About What You Need.
Whether you’re looking for custom research on your target accounts or experienced outbound sales development support, we’d be happy to learn more about your business.